Fair Tales

We co-create children’s stories that inspire a united, sustainable and peaceful future.

Stories for impact

Who we are

Combining impactful storytelling with visually-stunning animation and in-depth design thinking and UI design experience, we create stories, games and educational experiences for children to engage with the big questions of their time. Since 2015, our animation team has worked with clients, such as Google, Universal Music, the Central Bank of Nigeria, Coca Cola, and Stanford University. Since 2020, we have been creating inclusive, delightful, Afro-centric content. This includes The Adventures of Mani, which we developed with Kenya-based Buyu Tales. Apart from creating original IP across multiple children's media, we also advise creators of children’s media on topics of diversity & inclusion, sustainability, and social-emotional learning.

Our products and services

What we do

We offer various services to help clients reach young audiences in delightful and engaging ways, including creative ideation, storyworld building across platforms (comic books, video, apps), mascot & character development, fantasy and adventure writing, writing across platforms, writing for young audiences, story & curriculum development, 3D animation and interactive storytelling experiences. We have regional experts for various geographies and can create content in English, Nigerian Pidgin, Ghanaian Pidgin, French, Spanish, German, Hindi and various other languages.Our members have helped international corporations and organisations make their children's content culturally relevant to specific contexts and markets, and helped source underrepresented creative talent. We run an animation training programme in which we regularly train new talent.We also have experience designing and developing impact games and digital educational experiences that tackle issues such as ocean conservation, female empowerment, identity, and healthcare.We have in-depth subject area expertise in-house on issues including learning design, early childhood development, environmental protection and ocean conservation, and the evolving international children’s media and edutainment market.


The collective's members

Our Team

Our members include animators, children’s authors, transmedia writers and creators, child development experts, game development experts, regional experts, and various subject matter experts. We started as a small team of animators and children's media professionals in Lagos, Nigeria, and one of our goals is to share Afro-centric storytelling with children across the world. By now, our 24 members span the globe and we are passionate about setting an example of the magic that can stem from intercultural collaboration. Right now, we have members from Nigeria, Ghana, South Africa, Tanzania, India, Germany, the US, and Spain. Meet some of our core team members here.

Get in touch

Fairy tales have historically been used for “social good”. We believe it is time for a new global movement of “fair tales”. Contact us if you want to join the movement and/or co-create magic!

Thank you

Welcome onboard! We are grateful for your interest and will be in touch with you!


Sustainable Tales

Eco-Storytelling

At Fair Tales, we dream of a just, inclusive, diverse, sustainable and crisis-resistant future. We believe that the stories we tell the next generation allow us to collectively reimagine what lies ahead. This belief is at the core of our writing and our original IPs. Apart from that, we are dedicated to helping our clients tell stories that inspire a sustainable future. To design and develop games on issues such as ocean conservation, we partner with South Africa-based impact games studio Sea Monster. Whether you're a business looking to promote your commitment to sustainability or an organization seeking to educate children about environmental protection, we can help you craft a narrative and product that captures your vision and engages your target audience. Together, we can inspire the next generation to become stewards of the environment.